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Last Monday we published part 1 of our interview with Jill Gilbert. Jill Gilbert is the founder and CEO of Gilbert Guide. Gilbert Guide is the leading resource on the topic of elder care or senior care. It educates, entertains and provides listings of service providers in your local area for senior care. We would also like to highlight that GilbertGuide is a Boomer411 Trustee and you can find their recommended articles here. This interview is being presented in two parts. Part 1 of this interview can be accessed here. Today we present the second and concluding part of this interview…
Boomer411: What motivated you to start GilbertGuide? How long has it been?
JG: Well, to make a long story short, I was motivated by another idea first. I began my career working in the film industry and decided it was time for a change. My parents run a cancer center in Lodi, CA, where my dad is a radiation oncologist. Their patients received excellent treatment, but they were at a loss when it came to accessing all the other, supplemental information they needed. We originally discussed building a cancer resource center to complement their practice, but when I started looking for resource books and couldn’t find anything that encompassed every category, the idea began to change. One thing you should understand is that I came from a really different background-for one thing, the film industry has amazing resource books. And for another, I didn’t know anything about senior care, and the books that I did find didn’t answer my questions. It was 2003. That’s basically when Gilbert Guide began, and almost a year later, my brother Jason joined the team, really making it a family company. Gilbert Guide started out publishing geo-centric guidebooks with comprehensive reviews of every senior care provider in the area. Before then, I’d never set foot inside a nursing home. But I learned from the ground up and surrounded myself with experts. I wouldn’t have done it any other way. It gave me a unique perspective. And since then, of course, Gilbert Guide has expanded its offerings greatly.
Boomer411: You have an impressive team that produces interesting, informative articles on a variety of topics. Can you tell our readers more about your panel of experts and the topics covered by GilbertGuide?
JG: We have a wonderful, articulate bunch of experts who write their own columns on GilbertGuide.com. The authors and the topics they write on are wide-ranging. We have an incontinence specialist, a cancer doctor who is a practicing radiation oncologist, a pharmacologist, a naturopath, a dentist whose practice focuses on geriatric dentistry, a nutritionist, two geriatric care managers, a senior move manager, a long-term care insurance specialist, a financial planner who works exclusively with the elderly, hospice experts and more. In addition to our columnists, we have select experts who contribute original articles to other areas of the site. Also, we have many readers who leave insightful questions and comments to the authors at the end of their articles, which often starts an in-depth conversation between the author and other readers, so it’s really quite an incredible collaboration. It’s very community-oriented.
Boomer411: How do you come up with the topics?
JG: Oftentimes, the topics come from our readers. They’re very vocal in letting us know what they want to learn more about. A conversation that develops in a comment thread following a particular article might pose interesting questions that expose the need for developing that topic further. Sometimes people email us asking for coverage on a certain topic. We work very closely with our contributors to help guide the topics and answer our readers’ questions. All of our experts work in some professional capacity in the senior care world, so they propose topics as well, often writing on topics their patients and clients come to them for advice on. And of course, we’re a part of the senior care industry, so we report on current trends and issues in a more journalistic vein, to keep our readers abreast of those developments.
Boomer411: What criteria should one use when trying to determine what kind of care a loved one requires?
JG: I could go on for hours and still never completely answer this question! Let me explain. Every senior, every family, every facility-and every situation is different. That’s not to say that this question is unanswerable. Of course it is-but I’m going to point you to our Care Planner to answer it! The Care Planner provides each individual with a personalized care plan tailored to their unique situation, guiding them through the process step by step, and granting them access to our supportive “how-to” tool-kits.
Boomer411: What are some of the common pitfalls and mistakes that Boomers make in choosing a care provider and/or facility?
JG: You know, the biggest-and most common-mistake that I see is that people tend to get stuck in the present and they don’t troubleshoot the future. They think, “Oh, Mom’s healthy now, and Grandma died peacefully in her sleep, and never went to the doctor a day in her life” Or something like that. But the reality is: we are all living longer, and that presents complications. Many boomers are facing the challenge of caring for an aging parent, having them move in or choosing a facility for them, in addition to simultaneously caring for a spouse and children, and working and planning for their own retirement. The best move they can make is to plan for the future and try to avoid making uninformed choices. Many families that don’t plan ahead end up having to move a parent from one facility to the next as needs change. Doing so can be extremely costly and take a heavy toll, both emotionally and physically, on the senior and the entire family. It’s worth taking the time to consider all the factors and weigh your options instead of basing decisions on what’s relevant today.
Boomer411: What are your thoughts on the ‘aging in-place’ initiative being experimented around the country?
JG: Aging in-place is what most of us want for ourselves when the time comes. A lot of people don’t realize there’s such a thing as nonmedical homecare available. It means that you can get help for your mom or dad to help them remain at home for as long as possible, giving them access to the care they need without having to move them to a facility. Home care workers can help with all kinds of everyday activities, ranging from light housekeeping, to helping an elder eat, bathe, use the toilet and so on. They can even provide medication reminders. Some simple home modifications can go a long way to help, too. And the assistive technology that’s available today-well, it’s pretty amazing! Just wait until you see what’s coming in the near future.
Aging in place is also possible in a facility. For example, if a senior lives in an assisted living community, she could potentially remain there for the rest of her life, without having to move again, even if her health status changes. Of course, all of this depends on the contractual agreement that she has with the facility. But the idea is the same: the senior remains in the residence where he or she is comfortable, obtaining the necessary care as health needs increase.
Boomer411: What is your outlook for the future of retirement communities and long-term care facilities?
JG: There has been a huge growth in these types of communities and I think the industry is trying to figure itself out. There will always be a need for them. There’s a growing trend of communities specializing in particular interests, which I believe we’ll begin to see more and more of. For example, there are university-based retirement communities and Hollywood actor communities, and of course those which are backed by religious organizations. Lately there’s been a rise in the number of LGBT-oriented communities. But I think we will start to see more “special interest” communities forming. Those will really be the most successful-common interests make for much happier residents.
Boomer411: Any closing comments, insights you would like to share with our readers?
JG: Gilbert Guide’s goal is to ease the process of searching for senior care. It’s a big world, and you can be sure that there will be questions and issues that creep up every step of the way. When that happens, Gilbert Guide will be there to lend support, advice and information.
This concludes our interview with Jill Gilbert, founder of Gilbert Guide. Please use the links below to learn more about GilbertGuide, what they have to offer and a listing of articles recommended by GilbertGuide.
Resources:
Gilbert Guide profile on Boomer411
Gilbert Guide’s article recommendations on Boomer411
Gilbert Guide Resources
Care Planner
Find a Provider
Senior Housing Solutions Center
Alzheimer’s & Dementia Solutions Center
Care at Home Solutions Center
Partner Marketplace http://www.gilbertguide.com/preferred-partners/
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