By Rita R. Robison, Consumer Specialist, Blogging at The Survive and Thrive Boomer Guide

Men need their own food forum that appeals to their interests and tastes, says the Seattle-based Allrecipes.com in its launching of ManTestedRecipes.com.

The social site dedicated to male cooks is a virtual “man-cave” where men can talk about food; rate, review, and comment on recipes; voice their opinion about cooking methods; and find recipes, says Allrecipes.com in an announcement about the new Web site. Men also can post photos, tag, friend, follow, and post to another’s “fridge,” which is similar to posting on someone’s Facebook wall.

The site will feature information about new products because research indicated men were more interested in learning about new gadgets, tools, and techniques than seeing images of other men or women on the site.

Allrecipes’ research also showed that 70 percent of men were more interested in visiting a men’s food site than a general food site.

Other statistics about men cooks revealed in the research are:

• Men enjoy preparing meals more than women (men 82 percent, women 75 percent).

• Men enjoy eating more than women (men 91 percent, women 88 percent).

• The majority of men prefer to eat food cooked by other men (53 percent).

• When asked their preferred dinner ingredient, steak is the top choice among men while pasta is the top choice of women.

• When asked to describe the perfect dish, the top two adjectives among men are “spicy” and “meaty,” whereas women select “healthy” and “savory.”

• The grill outweighs the oven as men’s favorite way to cook (grill 46 percent, oven 17 percent), while it’s the opposite for women (grill 16 percent, oven 42 percent).

• Men are willing to spend more time preparing meals than women – 57 percent of men say “40 minutes to as long as it takes” is acceptable while 52 percent of women prefer to limit cooking time to “0-40 minutes.”

Allrecipes is the top Internet food site with more than 365 million annual visits from readers who share food ideas through recipes, reviews, photos, profiles, blogs, and meal ideas.

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