Continuing our series on interviews, today we are presenting our interview with Susan Levine. Susan Levine is the founder of 50somethinginfo.com, a new and coming site for Baby Boomers that is supposed to be a one stop source of pre-screened information. With a recent surge of businesses hoping to tap this under-served market without much knowledge of the needs/wants of the actual audience they hope to serve, Susan claims to solve the problem meaningfully. She says that her site, launched recently, is designed to deliver reliable 50something information and resources that are not just age-relevant-but more importantly, lifestyle relevant. If you are curious to find out more about Susan and what she has to offer, be sure to checkout her blog here that she has had for a good while now. We at Boomer411 congratulate her on the upcoming launch of her site.

Also, we would like to let you know that Susan has been a very active Boomer411 Trustee, under the user name Ms50SomethingInfo. You can gain instant access to all of her recommendations on Boomer411 here.

So without further ado, here is our interview with Susan Levine…

Boomer411:Tell us about the origins of 50somethinginfo.com.

SL: I was hearing from so many people in my life that the Internet was difficult to navigate. How do you find what you’re looking for? And if you do stumble upon something of interest, how do you know it’s from a good, trustworthy source?

They were having a hard time separating fact from fiction and also complained about the amount of time it took them to sift through all the information out there.

As a trained information professional, I was able to help friends and family members get information on the Internet. And that’s when I had the idea to create a website to help everyone who didn’t grow up with computers and the Internet, but still wanted to use them to enhance their lives.

Boomer411: What makes 50somethinginfo.com different from other search engines?

SL: 50somethinginfo is a human-powered search engine dedicated to delivering the best of the net to adults (both men and women) 50 years old and better.

We are committed to providing a trustworthy, reliable, easy-to-use resource to serve the needs and wants of the 50something audience.

My friends were telling me about their experiences with traditional mainstream search engines. In addition to being directed to cluttered websites and a deluge of advertising, many sites were difficult to read and understand. I even know people who’ve come across medical misinformation – which can be deadly in some cases! 

All the information on 50somethinginfo.com has been sorted and culled by me – a real-life reliable librarian – and my expert team.

Boomer411: What are the benefits of 50somethinginfo.com for users?

SL: Our unique boomer search engine empowers users to find EXACTLY the specific information they need with the goal of shortening their time online. We wanted to create an online destination with concise and dependable information that people could navigate in a jiffy – so they could get on with living their lives!

Our goal is to deliver the best of the net to adults 50 years old and better by assuring our users of an online experience they will trust and enjoy.

Boomer411: How did you make the transition from being a librarian to a boomer web entrepreneur?

SL: I have always loved information and the process of managing, classifying and disseminating it. I have a Masters of Library Science degree from UCLA, and as a librarian I have helped guide patrons through comprehensive volumes of information so they could locate the exact resources they needed. I would also help them extract and organize everything into something tailored to serve their specific information needs. 

What I do now on 50somethinginfo.com is very similar. My friends even call me the “Information Tamer” because I enjoy organizing and sifting through resources so much. Now I extract useful information on the web and deliver it to users in a condensed and easily digestible format! My life as an Information Tamer – both online and offline – is extremely rewarding.

Boomer411: How do you see 50somethinginfo.com serving the needs of its users?

SL: Our site is unique because it applies a 50something lens to every search query – bringing boomers and seniors the best of the net.

One thing I wanted to do was embrace an audience that may have at one time been alienated by the web. So our site is designed to be clean and simple for effortless navigation so visitors can search less, save time, and find more.

We want the experience to be enjoyable, informative and reliable for those interested in using the web to make the most of their lives (online and offline). Our site is geared toward enhancing all aspects of the 50something lifestyle by helping them find the information they need as it relates to retirement, medical, entertainment, eldercare, food, travel, and beyond!

Boomer411: What can our readers expect next?

SL: In addition to being a trustee for Boomer411, I am also very proud of my Boomer blog  http://50somethinginfo.blogspot.com/, which is another great source of useful sites and information. We will be launching the 50somethinginfo.com web site around the holidays and will be welcoming any comments or suggestions from our valued users. You can sign up now for our e-mail newsletter at www.50somethinginfo.com or send your thoughts and feedback to susan@50somethinginfo.com

Additional Resources:

Susan’s profile page on Boomer411.com

Susan’s recommendations on Boomer411.com

Susan’s Blog

Susan’s website for Boomers

Susan’s profile page on blogger.com

Popularity: 18% [?]