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You have probably seen the user name ‘Beyond50Radio’ next to many articles on the www.Boomer411.com website. Some of you sent in comments that you like the wide array of topics covered by this trustee. (Definition: A “Boomer411 Trustee” is a person selected by Boomer411 board based on his or her expertise in the field;  a trustee selects articles and recommends them to be included in the search engine called, Boomer411, based on their working knowledge with Baby Boomers. So you can be sure that any article you find on Boomer411 is already reviewed and recommended by an expert). We are delighted to present you a closer view of the person behind this user name you often see on Boomer411, Daniel Davis and his amazing work on the ‘Beyond 50 Radio Show’. We thank Daniel Davis and his team for doing such a wonderful job in bringing interesting material to Baby Boomers through his radio program and for sharing their intriguing collection (click this link to access the complete listing of articles tagged by Beyond 50 Radio, to date) of valuable resources with our readers on Boomer411.com.

Boomer411: What is the “Beyond 50 Radio Show” and what makes it so unique?

DD (Daniel Davis): So many people think the name “Beyond 50” refers to age.  It actually means to get beyond half-way thinking toward solutions. At the heart of it, “Beyond 50” is not only an educational program for Baby Boomers (in their 40s – 60s), but also a socially and creatively-responsible one to bridge the generations in an inclusive way.  We like to regard ourselves as an alternative form of media that serves our growing audience with heart and intelligence. 
“Beyond 50” has been on-the-air for close to 5 years, getting our start in local radio stations in Portland, Oregon. We later moved the show online in November of 2007, which turned out to be an excellent move.  By offering the interviews as a podcast (in mp3 format), we’ve been able to syndicate our interviews on 125+ podcast networks and directories (like iTunes that has millions of listeners).  Every week, we have “new ears” from all over the world downloading past interviews from our archives.  It’s amazing to see the numbers of people tuning in double every 2 – 3 months and to interact with them during a broadcast. 

What makes our show a standout is our knack for seeking out and attracting exceptional radio guests who are innovative, cutting edge, top experts in their field, offbeat, and visionary leaders.  We’re constantly getting remarks from people wondering where we find these people because they’re so interesting.

Because of the high quality of our show’s content, we’ve got listeners who are young adults to seniors in age, but mostly those in their midlife who are listening regularly. 

Boomer411: Who were some of your favorite guests you’ve had on-the-air?
DD: To date, we’ve had over 700 guests on “Beyond 50”.  A common tie between all of them is that they are great educators. We prefer that.

Some of our most remarkable guests include Jeanne Keene, the lady in Homer Spit Alaska who feeds breakfast to hundreds of eagles in her backyard daily; Jacques Gauthier who walked all across Canada, then all across the United States after healing from debilitating all-body pain; TJ Marrs who teaches how to pay off your mortgage through his unique rapid mortgage payoff program in less than 5 years; Dr. Gabriel Cousens who has helped many with Type 1 and Type 2 Diabetes reverse their condition completely within 30-days; the “Columbo” actor, Peter Falk; Futurist Thomas Frey on the future of money; and so many more. 

Boomer411: Do you find that Boomers are receptive to listening to your show online?
DD: Absolutely! At first, we were apprehensive about moving “Beyond 50” from terrestrial radio to being totally online. Our assumption was that Boomers are so used to tuning in on their radio dial that they don’t want to change their habits. Not so. We’ve been told by many that they like the convenience of being able to hear our episodes whenever they want because everything is archived online. 

The other surprise was seeing a lot of Boomers with their own podcast show. The number of people doing this will increase as entrepreneurs in midlife use podcasting as a means to market and educate to new and existing customers. It is becoming more mainstream for many tuning in to broadcasts from their computer.

By listening online, there’s just more variety, compared to what’s offered in traditional radio on the AM and FM side.  This is similar to the numerous offerings on cable television versus free programming. What’s amazing is that podcasting has only been around since 2004.  Over time, you’ll notice a lot of traditional radio stations moving totally online to grow their listener base.  

Boomer411: What are your thoughts about how Boomers are portrayed by the media?
DD: We can tell that most of the media are having trouble figuring this group out. There’s no regard for diversity and complexity within the Baby Boomer population. Many in media just lump them together as if they all shared the same age and life experiences. The biggest no-no we find is lumping Boomers with Seniors like that. The media can be quick to offend their audience unknowingly by doing this.  That’s the same as when AARP says that 50 is Senior age. There’s definitely no group agreement on that, no matter how great the senior discounts can be.

Someone in their mid-40s doesn’t necessarily relate nor have the same practical interests with a Boomer in their mid-60’s. There’s definitely a generational gap. Media is slow to recognize emerging trends like those in their 50’s still having children or older Boomers going back to school and starting a business. There’s even a growing number living back home with their parents due to layoffs or from unfortunate circumstances. They are not all looking into retirement anytime soon or have lots of discretionary income as the media and mass marketers want you to believe.

Boomer411: Can you please share your experience of being a trustee on Boomer411?
DD: We like it a lot because we’re able to serve an even larger audience of Boomers.  We’ve never been a part of a combination search engine and bookmarking service before. It took us by surprise when some of our entries on Boomer411 started showing up as high rankings within the first few pages on major search engines like Google. This was within 24-hours to a few days after posting them on the site.
 
Also, we love to share the best of what we know and treat the privilege of being a trustee responsibly because there are thousands of readers every month going to Boomer411 that really want to find reliable and good information. We want them to keep coming back for more.

*Since 2004, Daniel Davis has served as the Radio Host of Beyond 50 Radio: America’s Talk Show for Baby Boomers. To tune in to the educational program, live broadcasts are every Friday, from 12 – 1 p.m. (PT)/3 – 4 p.m. (ET) on http://www.Beyond50Radio.com . They also offer a free e-newsletter from their website to learn more about their interviews.

You can tune in to the show by going to www.Beyond50Radio.com.  And check out our blog as well at www.Beyond50Radio.Blogspot.com.