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My friend Raj Setty recently posted this on his blog. (Note: Raj is a co-founder of Boomer411). Raj brings forth the value of Boomer411 beautifully in this post. Let’s be clear. Indexing a trillion baby boomer related pages is no small feat. It’s HUGE. However, the question to ask is how is it helping Baby Boomers? or is it helpful to them or not?

As much as the web is overloaded with information, one must ask what tools/sites can help me make sense of this vast, wide world of web? If there is some way, that helps Baby Boomers to sort through this vast pile of information and pick out only those pages that help them solve a problem at hand, that address their present, specific need, then that would be most valuable, it seems.

This is exactly the genesis of Boomer411. Boomer411 is a new type of search engine, focused on helping to make the searches more effective in the following few ways:

• The Value of Expert Recommendations: Boomer411 only indexes articles/pages recommended by experts in the field (we call them Boomer411 Trustees). This should be of some help to already busy Baby Boomers, with one very important task. That of weeding through the clutter/noise to pick out the useful ones.
• It’s unique way of searching: As a user searches for something on Boomer411, the keywords on the left column dynamically change; presenting the user with multiple options to refine their search results and make them more relevant, more useful. By clicking on a keyword on the left column, a user can further refine his or her search result and repeat this process many times, until articles matching their interest show up at the top of the search results
• Watch your favorite experts recommendations: Users can add their favorite trustees to their watchlist, gaining instant access to all the pages recommended by those trustees
• Can’t find it? Ask our experts: If there is something a user cannot find answer to, they could post it as a question in our Q & A section. These questions are reviewed and answered by our same trusted panel of expert trustees

Also, Raj is correct in that I am learning a lot in this process. And yes, my biggest satisfaction is in hearing about/knowing how it is HELPING YOU in your lives. So do shoot me an e-mail with your stories or post your thoughts as comments to this blog post.

A big thanks to Raj for his belief and support. Also a big thanks to all the trustees, users and other partners, without whose hard work and dedication, this site would never be useful. Your continued thoughts and ideas are helping us refine this service to make it more useful. So do send us your feedback/thoughts/comments.